Client:
Assignment:
Sally Hansen wanted to create awareness of their "Todas Valemos Oro" campaign, which feature Mónica Puig and 3 entrepreneurs.
Content Strategy:
We created two articles: one highlighting Mónica Puig and her new collection; and another article highlighting three other women from the campaign and how they too, worth gold.
Distribution:
We produced 2 articles that were distributed on elnuevodia.com and primerahora.com as well their respective Facebook pages. The articles were shared during March 2018.
Web Articles
Social Posts
Results
1.94% Content CTR*
*for web article campaigns