Client:

Assignment:

Showcase the Walgreens beauty section and their consultants as your go-to source of makeup information.

Content Strategy:

We created articles and videos that featured a lineup of makeup products and used the Walgreens beauty consultants as our sources of information.

Distribution:

We distributed 2 videos and articles on elnuevodia.com, primerahora.com and indicepr.com during 4 consecutive weeks.

Videos

Web articles

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Social Posts

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Results

9.47% Content CTR

2¢ CPC

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Walgreens - Makeup