Client:
Assignment:
National University College wanted to capitalize on the sports craze the olympics generate in all of us. Their campaign line was "Great Things Happen When You Believe in Yourself".
Content Strategy:
Using their campaign tagline as a starting point, we decided the best way to showcase the idea would be to research stories of puerto rican athletes that had struggled at some point of their careers but had prevailed because they believed in themselves against all odds.
Distribution:
We produced 3 video stories that were distributed on elnuevodia.com, primerahora.com and indicepr.com. We also created a special print publication that included our stories and gave the brand the opportunity to talk about their curriculum.
Videos
Special 8 Page Print Publication
Web Articles
