Client:

 
Logo Total.png
 

Assignment: 

Generate awareness of Total's Quartz Lubricants and their quality.

Content Strategy: 

We chose to highlight the product's benefits in the context of their full service Total Rapid Oil Change locations. We also had an honest conversation with a Total expert about lubricants which resulted in BrandShare most viewed sponsored article of all time.

Distribution:

We distributed 1 video and 2 articles on elnuevodia.com and primerahora.com com during 3 weeks. 


Video


Web Articles


Social Posts


Results

6.12% Content CTR

7¢ CPC


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