Client:
Assignment:
Generate awareness of Total's Quartz Lubricants and their quality.
Content Strategy:
We chose to highlight the product's benefits in the context of their full service Total Rapid Oil Change locations. We also had an honest conversation with a Total expert about lubricants which resulted in BrandShare most viewed sponsored article of all time.
Distribution:
We distributed 1 video and 2 articles on elnuevodia.com and primerahora.com com during 3 weeks.