Client:

 
Logo SAL Visa.png
 

Assignment: 

Develop the content side of the Sal/Visa Dining Program to support brand recognition and recruit restaurants for the program.

Content Strategy: 

We developed a flexible cross platform storytelling framework that allows the brand to showcase the participating restaurants and drive both brand awareness and transactions.

Distribution:

We produced dozens of articles, as well as a couple of videos, that were distributed on El Nuevo Día, Primera Hora, elnuevodia.com and primerahora.com as well their respective Facebook pages.


Web Articles

 

Print Article

 
 

Social Posts

 
 

Video

Results

378,961 article views

388,001 video views (still in progress)

6,072,257 estimated print readership


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