Client:
Assignment:
Develop the content side of the Sal/Visa Dining Program to support brand recognition and recruit restaurants for the program.
Content Strategy:
We developed a flexible cross platform storytelling framework that allows the brand to showcase the participating restaurants and drive both brand awareness and transactions.
Distribution:
We produced dozens of articles, as well as a couple of videos, that were distributed on El Nuevo Día, Primera Hora, elnuevodia.com and primerahora.com as well their respective Facebook pages.