Client:
Assignment:
Popular wanted to showcase the stories of several business owners that, with Popular financing, took their companies to the next level.
Content Strategy:
We developed the storytelling framework that helped Popular deliver a simple message across all our content assets.
Distribution:
We produced 4 videos, 4 print articles and 4 web articles that were distributed on elnuevodia.com and primerahora.com as well their respective Facebook pages. The campaign ran from May through August 2017.