Client:

 
Logo Popular 100x.png
 

Assignment: 

Popular wanted to showcase the stories of several business owners that, with Popular financing, took their companies to the next level.

Content Strategy: 

We developed the storytelling framework that helped Popular deliver a simple message across all our content assets.

Distribution:

We produced 4 videos, 4 print articles and 4 web articles that were distributed on elnuevodia.com and primerahora.com as well their respective Facebook pages. The campaign ran from May through August 2017.


Videos

 

Web Articles

 

Print Articles

 

Social Posts

 
 

Results

1,713,888 video views

0.77% Engagement Rate vs 0.52% Average BrandShare Engagement Rate


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