Client:
Assignment:
Generate mass awareness for Pantene's new shampoo line that features a reformulated more powerful formula.
Content Strategy:
We created a mix of videos and articles that featured hair care experts, celebrities and real women. All the articles highlighted the product's ability to leave hair nourished and untangled with just one shampoo wash.
Distribution:
We distributed 5 videos and 2 articles on elnuevodia.com and primerahora.com com during 8 consecutive weeks.
Videos
Web Articles
Social Posts
