Client:

Assignment:

Showcase the holiday lineup using local celebrities Yizette Cifredo and El JD.

Content Strategy:

Create vídeos that featured a whole bunch of products but also play off insights from our talents lives and relationship.

Distribution:

We produced 5 videos and 5 Full Page articles that were distributed on El Nuevo Día and elnuevodia.com during 5 consecutive weeks.

Videos

Print Articles

11_20_2016 12_00_00 AM END20161120 45.png

11_27_2016 12_00_00 AM END20161127 33.png

12_4_2016 12_00_00 AM END20161204 43.png

12_11_2016 12_00_00 AM END20161211 33.png

12_21_2016 12_00_00 AM END20161221 33.png

Social Posts

Screen Shot 2017-06-22 at 5.40.26 PM.png

Screen Shot 2017-06-22 at 5.40.50 PM.png

Screen Shot 2017-06-22 at 5.41.00 PM.png

Screen Shot 2017-06-22 at 5.41.12 PM.png

Screen Shot 2017-06-22 at 5.41.20 PM.png

Web Articles

Screen Shot 2017-06-22 at 6.18.05 PM.png

Screen Shot 2017-06-22 at 6.32.05 PM.png

Screen Shot 2017-06-22 at 6.31.57 PM.png

Screen Shot 2017-06-22 at 6.31.48 PM.png

Screen Shot 2017-06-22 at 6.31.27 PM.png

Screen Shot 2017-06-22 at 6.31.19 PM.png

Results

10.04% Content CTR

7¢ CPC

Check out our other case studies