Client:
Assignment:
AT&T wanted to reach out and inspire a different audience, small and business owners.
Content and Distribution Strategy:
To help them reach and influence this segment of small to medium business owners and IT directors, we designed a content strategy where we interviewed AT&T Business clients to understand how their businesses work and how AT&T's services helped them achieve their goals.
Distribution:
6 articles were distributed on elnuevodia.com and the business section of El Nuevo Día, our print edition.